Assignment

Make a short video for Bayer using only 2D animation on a tight deadline. The movie is about a new helpdesk tool called KeyUser, that solves customer service employees’ daily problems.

Create

Art adaptation, animation concepts, 2D animation and finalization.

Usage

Internally promote to the employees a new help desk tool called KeyUser.

Approach

- The first idea was to come up with a fun way of promoting the product;
- Animation studies to engage the user with the product and the animation;
- Make it as dynamic as possible, since there were more than 3 minutes of voice over, and prevent it of becoming something boring.