I have a broad knowledge about design and its disciplines. I've been working in the field since 2004 and my strength is Product UX design and user research with a human centered design approach. I have a curious mind that makes me always eager to learn new things about design and life in general. For this I use all kind of sources such as online courses at the Interaction Design Foundation, books, blogs and meet-ups. However, most of my inspiration comes from exchanging knowledge with people around me and keeping an open mind in daily life.

I make my design decisions based on data + empathy. My process consists of first deeply understanding the user's needs. Then generating ideas, sketching, prototyping and testing them. Strong focus on research and data analysis including a range of qualitative tests methodologies and A/B testing. I work best in an agile environment, aligning with product owners and business. Moreover, I have a good eye for detail while being mindful of priorities and deadlines. I am an eager person; always looking for ways to improve my process and very open to new ideas and feedback. Currently working at Booking.com HQ in Amsterdam. On this website you will find some highlights of my portfolio. I hope you like it and feel free to contact me about it via hello@deboramatsufuji.com or my LinkedIn page.

Tools: Sketch, Figma, Invision, Framer, Adobe Package, Axure, GoodNotes and always open to learn new ones.