Concept

Personal work in progress. The idea is to make a simple online application to edit and print photos. The idea is to make a 4 steps process where the user can upload his/her pictures either from their mobile, computer or from their social medias. There will be a cross selling where the user can also choose a photo frame to put the picture. Other steps are edit, checkout and receive those pictures at home.

Create

Concept, branding, wireframe, visual design and interaction.

Usage

People who want to have a single photo printed (and framed) in an easy way.

Approach

- Field research to understand how to optimize the task of making a digital picture to become a physical product;
- Ideas were put on paper by making sketches;
- I used Axure to draw the first wireframes thinking about proportion, responsiveness, navigation and simplicity;
- First concepts of visual design applied for mobile devices: Mobile first.

Conversion optimization

- Simple and direct navigation so the user can complete his/her task quickly without other distractions;
- Clear customer journey by having a four steps check-out procedure;
- Responsiveness make its use multi-plataform, so the task can be done from any device, anywhere.

First sketches:


Some screens of the mobile wireframes:
Click here to navigate