Assignment

Oi – a Brazilian cell phone operator – wanted to promote the launch of their services in São Paulo and to do so, they were launching a radio called Oi FM. We were responsible for the campaign website.

Create

Visual Design for the pages together with the creative director.

Usage

Designed for a young public. The website was made to promote events and contests, listen to the radio online, display their timetable and information about their services.

Approach

- Translate their service into a design focusing on the young community;
- Focus on the brand positioning and values;
- Make it user friendly.