Concept

Oi – a Brazilian cell phone operator – wanted to promote the launch of their services in the South of Brazil. They developed an online artistic community to celebrate and support new local talent. Via this way they wanted to create awareness and adoption in their target group and support the local community. We needed to develop the website to make a collection of what people had filmed and photographed.

Create

Build all the campaign pages together with the creative director.

Usage

Promote all upcoming events, upload videos and pictures from past events.

Approach

- Use an informal layout, which shows the idea of the event;
- Translate the brand’s values and style;
- Make it user friendly, since everyone should be able to upload the content.